From Subscribers to Sales: Email Marketing Pro Tips
Email marketing is a cornerstone of successful business outreach, offering a direct channel to engage with your audience. In this blog post, we have some valuable email marketing tips to help you boost your email campaigns and drive revenue. Whether you're just starting or looking to optimize your strategy, these insights can make a significant difference.
1. Finding the Right Email Frequency:
One of the most frequently asked questions in email marketing is, "How often should I send emails?" We recommend a schedule of either Monday/Thursday or Tuesday/Friday, with an optional third email over the weekend. This frequency amounts to 8-12 emails per month, but remember, you can even send emails every day if your audience is receptive to it.
2. Unsubscribers and their Silver Lining:
Don't fear unsubscribes and spam complaints. In fact, view them as a positive aspect of your email list. If someone doesn't want to hear from you, it's better they unsubscribe because they wouldn’t have bought from you. You can even sync this segment of unsubscribers to platforms like Facebook and Google for targeted advertising.
3. The Power of Reminders:
Customers are often ready to make a purchase; they just need a gentle nudge. Even if a small percentage (say, 3%) of your audience is in buying mode at any given time, you should remind them of your offerings. Three percent may not sound like much, but it's better than zero.
4. Balancing Content:
Maintaining a healthy ratio of non-promotional to promotional emails is essential. Aim for a 3-1 ratio of non-promotional to promotional emails every two weeks. While the first three emails should build anticipation, they shouldn't directly push the product. Instead, focus on product information or addressing pain points without a direct sales pitch.
5. Monitoring Email Performance:
Consistent monitoring is key to success. Take a quick look at your email results regularly, and dive deep once a week. During your deep dive, explore custom reports and ensure your email metrics are healthy. Strive for 30% of your revenue to come from email marketing, with an ideal 50/50 split between campaigns and flows, translating to 15% each.
Email marketing is a dynamic and highly profitable strategy when done right. By following these tips, you can harness the power of email marketing to engage your audience effectively, drive sales, and boost your business's growth. Remember, email marketing is all about building relationships and delivering value to your subscribers, so keep refining your approach to meet their needs.