From Good to Great: How Quality Content Can Transform Your BrandApr 11, 2023
Do you feel like your brand's content is lacking the impact it needs to stand out in a crowded digital landscape? In today's world, quality content is essential for building brand awareness, establishing credibility, and connecting with your audience. In this post, we'll explore the importance of elevating the content of your brand and provide insights from Kevan Smith to inspire you to create high-quality content that takes your brand to the next level.
In this post you’ll learn about why you should be elevating your brand’s content and hear from Kevan Smith about how and why he creates elevated artistic content for his clients. We’ll go over artistry in content, marketing vs. branding, and why you should make yourself stand out.
A lot of the content produced now lacks a sense of artistry. Basic cookie cutter content is easily lost in today’s digital landscape. When you incorporate a sense of artistry, your content really stands out. This means focusing on certain elements like storytelling, composition, lighting, etc. At 50:00 Kevan Smith describes his work as “unique, but also polished and refined.” It all comes down to the effort you put into the content you create - make something you’re proud of.
When creating content, you need to understand the difference between marketing and branding. Marketing is focused on selling a product or service, while branding is all about the goals and the story of a company. Content focused on marketing is important, but branding is equally as important. As Kevan Smith says at 32:26: “It’s all about building relationships, building trust, and establishing a certain perceived value and along that road people believe in what you have to offer.” When you focus on making content about your brand, you are able to connect to customers and strengthen existing connections.
Kevan Smith tries to show realness when making content for clients. His goal is to break people out of the role they usually play and show them as a real person. Smith has many techniques for achieving this, he says at 36:50: “It really starts off with finding ways to get people out of their own way and to have a laugh and to not take it seriously.” Personifying business owners allows customers to see them as real people and form a stronger connection to them.
Making yourself stand out is one of the best ways to garner attention to your brand. You can do this by creating high quality engaging content. There are also ways to do this that don’t involve content creation. Kevan Smith makes himself stand out on zoom calls by using his own set up with a camera, lighting, and filters that makes him look professional. At 53:45 he says “You’re not going to see this in any other zoom calls.” Not only does it make him stand out, but it also showcases his knowledge and skill.
Don’t let your brand’s content fall flat. Your brand's content is the key to establishing a lasting connection with your audience. Start creating compelling and high-quality content to elevate your brand.