Secret Revealed: How To Break Into The World of Media

What Is a Media Company?

A media company is an organization that produces and distributes various forms of media, including news, entertainment, and advertising. These companies play a crucial role in shaping public opinion & cultural norms and influencing the way people view the world. Vice, Insider, and Huffington Post are some examples of popular media companies. Because of the rise of the internet and mobile devices, companies have shifted away from print media and towards other platforms like social media, websites, and mobile apps. This has allowed them to reach a larger and more diverse audience.

How Does It Work? 

The first step is creating and distributing content. Writers, photographers, and videographers create content. They can create original content or from other sources. Next, they generate revenue by monetizing their content. As Doc Williams says at 13:38, “You're monetizing it by the audience that you have.” Monetization includes advertising, sponsorships, and subscriptions. Their audience is their main selling point. They have a large following of people and other creators can pay to have their content shown to this following. Audience engagement is the most important aspect of any media company. Emmanuel says at 14:04, “The audience becomes the product that they sell.”

Starting Your Own Company

Creating your own media company can be rewarding but also challenging. These tips can help you on your journey:

  • Find your niche. As Doc says at 21:55, “What kind of niche am I in?” The first step in starting your own media company is identifying your niche. What are you passionate about? What type of media do you want to produce? What topics or themes do you want to focus on? What format are you going to use? The more specific and focused your niche, the easier it will be for you to build a loyal following and establish your brand.
  • Identify and understand your target audience. Knowing your audience allows you to create content that is effective and relevant. You will also be able to build a stronger relationship with them which in turn will increase growth and revenue.
  • Create a business plan. Outline your goals, target audience, competition, and revenue streams as well as your marketing strategy and budget.
  • Build your team. You may need writers, photographers, videographers, or editors to create high-quality content depending on what format you decide to use. As your business grows you may also need support staff for marketing and administrative duties.
  • Establish your brand. This is your reputation and identity, so you want a strong and consistent brand. Develop a logo, taglines, and style guide so everything is consistent across all platforms
  • Find your platform. Choose a platform that is best suited for your niche, target audience, and goals. Use social media or create your own website. 
  • Create and distribute content. Your success will depend on the quality and relevance of the content you create. Develop a strategy that is engaging and create a schedule in order to distribute your content on a regular basis. 
  • Monetize your company. Determine how you want to monetize your content. This can be in the form of advertising, sponsorships, or subscriptions. The bigger your audience, the more revenue you can generate.  

Starting a media company takes a lot of hard work, but with vision, passion, and planning, you can reach a large audience and create a successful company.


Listen to the full episode here!