5 Best Ways to Balance Business and Your Creative Team

Managing a creative team can be a double-edged sword - their unique perspectives and skills can take your business to new heights, but navigating their often-unpredictable nature can be a challenge. 

On one hand, their unique perspectives and skills can take your business to new heights and lead to game-changing ideas and solutions. On the other hand, navigating their often-unpredictable nature and managing the projects they create can be a challenge.


Here are some common struggles that business owners face when managing a creative team and ways to overcome them:


Lack of direction or focus: Creative individuals often have a lot of ideas and can easily get sidetracked from the original project at hand. As a business owner, it’s important to provide clear direction and goals for each project to keep the team focused and on track. 

The time it takes: Creative content has to be made with artistic foundations being integral to a well designed space intended for marketing. Creatives often work differently and longer than other employees, and it’s important to understand and respect their unique work styles. It’s not exactly putting numbers in a spreadsheet, it takes creative energy and that takes time, therefore being paced but steady flowing is the key to good creative content.

Managing the creative process: The creative process can be messy and unpredictable, and it can be challenging for business owners who are used to a more structured work environment. It’s important to understand that the creative process often involves trial and error and to allow room for experimentation and exploration.

Balancing creativity and commercial viability: It’s important for creative individuals to feel free to explore new ideas and push the boundaries of what’s possible. At the same time, business owners need to ensure that the projects and ideas being developed are commercially viable. Finding a balance between these two elements can be a challenge, but it’s crucial for the success of your creative team and business as a whole.

Yes, these are issues that managing a creative team entails, but how do you actually apply solutions and actually balance this endeavor? 


Here are a few tips that can help you:


1. Clearly define goals and expectations: Start each project by setting clear goals and expectations. This will help keep your creative team focused and on track, and it will also ensure that everyone is working towards the same end goal.

2. Embrace diversity: Embrace the different work styles and perspectives of your creative team. This will not only help your team members feel valued, but it will also lead to a more diverse range of ideas and solutions. 

3. Encourage open communication: Encourage open and honest communication between team members and between the creative team and other departments. This will help prevent miscommunications and misunderstandings. 

4. Allow for experimentation: The creative process can be messy and unpredictable, but that’s part of what makes it so exciting. Allow your creative team to experiment, explore, and take risks. This will lead to new and innovative ideas and solutions.

5. Balance creativity and commercial viability: Encourage your creative team to think outside the box, but also make sure they understand the commercial viability of their ideas. This balance will ensure that your creative team is producing projects that are both innovative and profitable.

Managing a creative team can be a challenge, but with the right approach, it can also be a rewarding experience. 

By embracing the unique perspectives and skills of your creative team, providing clear direction and goals, and encouraging open communication, you can turn your creative team into a driving force for innovation and success within your company!


Listen to the full episode here!